|
What Kinds of
Services Do You Provide?
My focus on helping clients improve or
restore their rankings in the organic search
results of the major search engines, and improve
their marketing ROI. Primary areas of concentration
include: Web site optimization, search engine &
online marketing, keyword development, strategic
site assessment and development, competitive
assessment, link analysis, growth plans, marketing
strategy consulting and branding development.
What Kind of
Clients Do You Serve?
It doesn't really matter whether you're a one
person startup or a Fortune 500 company. My
experience runs the gamut from entrepreneurs to
large multinational corporations. My strengths flow
from deep experience in Web site development, Web
site management, marketing management, strategic
planning and entrepreneurial/start-up activity. So
if your needs are related to those areas, chances
are I can help. Learn more about how
I work.
How Do You Charge?
Work can be billed on a project or hourly basis.
Most work is billed on an hourly or weekly basis,
or is retainer based. Either way, you get a
dedicated and very senior
advisor, and you pay only for the work you
need. If you don't need it, I don't do it, and you
don't pay for it.
Where Are You
Located?
The San Francisco Bay area. However, given the
nature of today's communications, much of the work
I and my team handle is done by phone, email, IM
and online. I can also travel throughout the U.S.
or internationally to serve clients.
Where Did the
"Caveman" Nickname Come From?
"Caveman" is my nick at WebmasterWorld,
where I help moderate the Search
Engine Promotion forum. The nickname has
nothing to do with Captain
Caveman, the caveman
commercials, Ringo's
take on cave people, caveman
DNA, or even search
DNA for that matter.
The "caveman" nickname springs from the fact
that I like things to be simple. Having
"caveman" as a nickname is a reminder that when
things start to seem too complicated, they probably
are too complicated. And search engine
marketing is a good example of that...
SEO, SEM, algorythms, Latent Semantic Indexing
... some of it gets pretty arcane. But the
solutions don't have to be. The trick is to take a
complex situation, and derive from it a set of
executable plans that are so simple,
well, you know. ;-)
|
