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Client needs have a lot to do with how any given
project is managed, but here is my general
approach:
Establish
Objectives
I begin by focusing on your specific needs. What do
you want? When do you want it? How can I help? Once
I understand what you need, then assignment
objectives are determined, and deliverables are
established. When everyone knows what's expected
the job goes more smoothly.
Discovery &
Analysis
Here's where you provide everything you can think
of that might help us understand your site, your
category, your competitors, barriers to success and
so on. I dig in, read, think, analyze, hypothesize.
This part of the process can last from days to
weeks; timing is established during the Establish
Objectives phase.
Early Hypotheses
Information typically considered includes: budget
parameters; site structure, onpage SEO, keyword
deployment, backlinks, technical site factors,
competitive activity and category dynamics.
Review &
Discussion
Next we're ready to review the state of affairs.
I'll have questions, thoughts, ideas, possibly even
some rough plans outlined. It's also not unusual to
do some additonal idea generation at this point.
Together, we get closer to what is needed.
Site Plan
After Review & Discussion, I sort it all out,
fine tune, and put a plan together in a way that
makes sense for your site and your business. Not
pie-in-the-sky stuff, but plans grounded in
realities, and developed with all of your site
goals and capabilities in mind.
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